I don’t offer branding services to clients, but I love designing my own logos for personal projects. I was struggling to come up with ideas for Grid North, so for inspiration, I started listening to renowned graphic designer Michael Beirut talk about his work. One of his projects was to create a new identity for Saks Fifth Avenue, and the shopping bags were designed by chopping up the logo into 64 squares using an 8x8 grid.
Following the same principle, I overlaid a 2x2 grid onto a symbol that represented north. This creates 4 variations of the Grid North logo that are all different, yet clearly connected.
Taking it one step further, how can I show these variations throughout the website? A talented developer friend of mine, Michael Koper, helped me implement a system where a random logo is shown when a page is loaded. To see this in action, simply refresh this page and watch the logo in the top left.
Richard was a pleasure to work with. He guided me during the entire project asking all the right questions and providing valuable guidance throughout. It is a such relief to find someone whom I trust to give me the best possible advice to enhance the user experience right down to the smallest of details.